NFL Profits from Breast Cancer

NFL Profits from Breast Cancer

Brett Pizzi, Staff Writer

The NFL has been under significant media scrutiny for making a profit from their pink breast cancer merchandise being sold. The merchandise is meant to support breast cancer research and spread awareness of breast cancer.
The month of October is breast cancer awareness month, and many players can be seen wearing pink equipment during games. All pink gear is later raffled off, raising funds for the research. However, not all profit is going towards research.
“On pink gear, the NFL says it takes 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American cancer society,” Darren Rovell of ESPN tweeted.
This means for every $100 of pink merchandise sold, only $11.25 actually goes to the American cancer society. The rest goes to the company who makes the merchandise, and the company that sells the merchandise. Since the NFL and the individual teams sell the merchandise, the NFL ends up receiving over 50% of the money made from products.

Brandon Marshall tweeted a picture of his NFL fine. (@BMarshall)
Brandon Marshall tweeted a picture of his NFL fine. (@BMarshall)

The NFL is also restricting players from supporting other causes this month, as Brandon Marshall, a NFL player diagnosed with Borderline personality disorder in 2011, wanted to wear green shoes to support awareness about mental illnesses. The NFL decided to fine Brandon Marshall over $10,000 for violating the league’s uniform rules
“Football is my platform not my purpose. This fine is nothing compared to the conversation started and awareness raised,” Brandon Marshall, NFL player for the Chicago Bears and a former Miami Dolphin, tweeted.
Brandon Marshall’s intent was not to disparage breast cancer, which is shown by how he matched the fine and donated the amount to cancer-related charities. He simply wanted to raise awareness for other diseases, and the NFL did not take kindly to his actions.
The NFL is both right and wrong in their handling of aid to cancer research. The message is being spread, reaching large amounts of women and causing them to check for cancer, and also causing many others to donate towards research. Yet the profit margin needs to be adjusted to where all the money made off of pink merchandise is going to support breast cancer research. The NFL has not made any comments yet regarding their use of breast cancer related pink products to ensure a large profit margin.